12sell docs

Reporting & Safety

How to report content that breaks the rules on 12sell, what gets reviewed, and the safety tools available to you.

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Keeping the platform real takes both of us

Automatic moderation handles the volume. You handle the edge cases — the things only a human can spot. Two-second report → real impact.

12sell is a B2B trading network where real businesses transact. Keeping the platform clean is a shared responsibility — moderators handle high-volume work automatically, and users like you flag problems that the system doesn't catch.

This page explains how to report, what gets reviewed, and the broader safety tools you have on every screen.

What can be reported

You can report:

The reporting interface is the same across all of them.

How to report

  1. Open the (more) menu on the content (or the user's profile).
  2. Tap Report.
  3. Pick a reason from the list:
    • Inappropriate content — adult, violent, or otherwise unsuitable for a B2B context.
    • Spam or misleading — duplicate posts, misleading titles, content unrelated to a real deal.
    • False information — fake specs, fake brands, fake stock claims.
    • Intellectual property violation — counterfeit goods, trademark misuse, copyrighted images used without permission.
    • Hate speech — discriminatory or abusive content.
    • Other — for cases that don't fit the above; you can add detail.
  4. Submit.

You'll see a confirmation. The report is sent to the moderation team for review — usually acted on within hours.

What happens after you report

You won't get a public update on the outcome of your specific report — for privacy, the platform doesn't tell reporters what happened to the reported content. But you may notice:

  • The content disappears from feeds (removed).
  • The user's account standing changes (warnings, restrictions).
  • Repeat-offender accounts may be suspended.

If your report was about something happening to you (harassment, threats, sustained spam from one user), you can also block that user immediately so they can't reach you while moderation reviews.

Reports are anonymous to the reported user. They don't see who flagged them.

Automatic moderation

Every Deal, Showcase, and Tale is automatically reviewed before going live. The system rejects:

  • Duplicates — the same item posted multiple times.
  • Off-topic content — posts that don't describe a real product or transaction.
  • Prohibited goods — items 12sell doesn't allow (illegal goods, regulated items not allowed in B2B context, etc.).
  • Spam patterns — posts whose titles, descriptions, or images match known spam.
  • Image mismatches — for Showcases, photos that don't match the description.

Rejected posts come with a clear reason. You can fix the issue and resubmit.

User reports trigger a fresh review by a human, on top of any automatic checks.

Safety tools you have on every screen

In addition to reporting, you have these controls:

ToolPurposeReversible?
BlockCut off all interaction with a userYes
HideRemove a post from your feed (private to you)Yes
Mute conversationStop notifications from one chat without blockingYes
Mute notifications globallyMaster notification switch — silence push for a whileYes
VerificationDisplay a badge that signals you to other users — and that you can verify counterpartsReversible at expiry

Block before report is a common pattern: if someone is harassing you, block them first (immediate effect on your end) and then submit a report (escalation for moderation). The block is yours; the report is the platform's.

Trading safely on 12sell

Reporting handles the platform-level rule violations. For day-to-day trading safety:

Spotting a credible counterpart

Green flagRed flag
Verified badge (Verification)Default avatar, no profile photo
Active for months, regular postsBrand-new account, single post
Profile description with concrete business infoEmpty or generic description
Multiple showcases with real photosNo showcases at all
Working website / Instagram / LinkedIn on profileNo social links, no website
Replies quickly and clearly in messagingVague or pressured replies
Asks reasonable questionsPushes for off-platform contact too quickly

A profile that fails 4+ red flags is one to disengage from politely.

Payment hygiene

  • Never share full card numbers, banking PINs, or one-time passcodes inside chats. 12sell never asks for them.
  • Use established escrow for large transactions (your bank, PayPal Goods & Services, escrow.com, regional B2B platforms with built-in escrow).
  • Match the document trail — if a counterpart claims their company name is X but their 12sell business title and any documents they share say Y, ask before paying.
  • Take payment in your business's name, not personal accounts, when possible.
If a counterpart pushes you off-platform on day 1, slow down

Real B2B traders are happy to use 12sell's messaging — that's the audit trail. Sudden pressure to move to WhatsApp or Telegram before you've established anything is one of the strongest red flags on the platform.

Watching for scams

Common 12sell scam patterns:

  • "Pay shipping first" — never pay shipping for goods you haven't seen documented elsewhere.
  • Off-platform pressure"Let's move to WhatsApp/Telegram for a private offer" before any business is established. The platform's messaging is built for this; pressure to leave is a flag.
  • Wire transfer to personal account — legitimate businesses receive on business accounts.
  • Deal too good to be true — wholesale prices 30-50% below market, with urgency.

If you spot a scam, report the user (reason: Spam or misleading or Other with explanation) and block them. They get reviewed.

Verifying trade documents

  • A scanned trade license from a counterpart is verifiable on most countries' commercial registry websites — check the registration number.
  • Consistency check — name on license, name on profile, name on website, name on payment receiver should match. Mismatches need explanation before sending money.
  • Owner ID matches the name on the license. The 12sell verification process does this internally; you can ask your counterpart to verify their account if they haven't.

Privacy in moderation

What 12sell collects when you report:

  • Your user ID (so the team can follow up if needed).
  • The content you reported.
  • The reason you selected.
  • Any free-text detail you added.

What 12sell does not share with the reported user:

  • Your identity.
  • The specific content you reported (in cases where multiple users reported similar content).

What 12sell uses your report for:

  • Reviewing the specific content.
  • Spotting patterns across multiple reports.
  • Updating automatic moderation rules.

Common questions

Will the user know I reported them?

No. Reports are anonymous to the reported user. They might notice their post being removed or their account being warned, but not who flagged it.

How long does a report take to review?

Most reports are reviewed within hours. Complex cases can take 1–2 business days. You won't get a public update — for privacy reasons, outcomes aren't shared with reporters.

What if my own deal is wrongly removed?

The rejection comes with a reason. If you believe it's wrong, edit the post to address the reason and resubmit. Persistent disputes can go to support via the contact form in Settings.

Can I report someone for being a bad business partner outside 12sell?

12sell can only act on rule violations on the platform. For trade disputes that happened off-platform (after you closed a deal in chat), we recommend the typical commercial channels: your bank's chargeback, the counterpart's local commercial authority, escrow service dispute resolution.

What's the difference between Block and Report?

Block is your control — it cuts off interaction with one user, immediately and privately. Report is a moderation request — it flags content for review by 12sell. Use both when needed.

Can I see a list of reports I've made?

Not currently. Submitted reports are kept for moderation but aren't surfaced back to you.

What if I'm being threatened?

Block immediately and report (reason: Other, with detail). For threats outside 12sell's scope (legal, criminal), document everything and contact local authorities — 12sell cooperates with legitimate law enforcement requests.

Next steps

  • Hide & Block — your direct controls over who you interact with.
  • Verification — both for your account and to evaluate counterparts.
  • Notifications — silence pings from a noisy user without blocking.
  • Messaging — chat-level mute, archive, delete options.

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